Setulo sa ponts'o ea pampiri e entsoeng ka masenke ke mofuta oa ponts'o ea POP (Point of buy), eo hape e tsejoang ka hore ke POP ea corrugated cardboard, e leng teko e ncha ea ts'ebeliso ea phetoho ea lihlahisoa tsa ho paka pampiri ho media oa papatso, e nang le phello e tobileng thekisong ea lihlahisoa.Ho ea ka pono ea ts'ebetso, litulo tse entsoeng ka masenke li lokela ho tsepamisa maikutlo letotong la mesebetsi ea kelello joalo ka tlhokomelo, thahasello, takatso, le mohopolo oa bareki pele ba reka thepa.Ntle le ts'ebeliso ea likarolo tsa moralo o khabisitsoeng joalo ka mebala, mongolo le lipaterone ho bonts'a ts'ebetso ea papatso ea POP, e tlameha ho kopana le mesebetsi ea ho bonts'a thepa, ho fetisa tlhahisoleseling le ho rekisa thepa, hape e tlameha ho ba le mohlala oa motho ka mong le moralo oa sebopeho.Ka hona, joalo ka e 'ngoe ea litataiso tsa nts'etsopele ea lihlahisoa tsa katoloso ea lik'hateboto, liteishene tsa ponts'o ea masenke ke ho sebelisa ka botlalo melemo e ikhethang ea karete ea masenke ho fihlela ts'ebeliso ea li-substitutes kapa ho feta ts'ebeliso ea li-substitutes tse ntlafalitsoeng, le ho theha ts'ebetso e phahameng ea litšenyehelo. ho hapa bareki.
Tšebeliso ea litulo tsa masenke e ne e atile Europe le United States matsatsing a pele, 'me e ne e sebelisoa haholo lijong, lik'hemik'hale tsa letsatsi le letsatsi, lisebelisoa tsa lapeng, veine le liindasteri tse ling.International Federation of POP Associations e na le nalane ea lilemo tse fetang 30.E na le makala le makala likarolong tse ngata tsa lefatše, empa Asia, hona joale e na le lekala India.Lik'hamphani tse ngata tse kenyang thepa Europe le United States li lumela hore ka ho etsa liteishene tse entsoeng ka masenke, boemo ba botekgeniki ba khoebo le bokhoni ba ho rekisa ba khoebo bo ka ntlafatsoa, kahoo ho na le basebelisi ba bangata le bahlahisi.Japane, Europe le United States le linaheng tse ling, ka tsoelo-pele e potlakileng ea moruo, haholo-holo lentsoe le ntseng le eketseha la ts'ireletso ea tikoloho, litepisi tse entsoeng ka masenke li nka sebaka sa mefuta e meng ea liteishene tsa ponts'o ea POP, 'me li ratoa haholo marakeng oa thekiso ea thekiso.Lebaka ke hore: Linaha tsa Europe le Amerika tsa bareki li na le tšepo e fokolang lipapatsong tsa TV.United States, bashebelli ba TV ba ka sefa lipapatso tsa TV ’me ba khetha ho se shebelle lipapatso, kahoo likhoebo tse ngata tsa linaha tse ling ha li sebelise lipapatso tsa TV e le mokhoa o ka sehloohong oa ho bapatsa.Mabapi le thekiso ea li-terminal, ba nka karolo ea ponts'o ea POP e le ea bohlokoa haholo, 'me ba sebelisa liemahale tse fapaneng bakeng sa papatso mabenkeleng a maholo le li-hypermarket.
Litsenyehelo tsa lisebelisoa tsa batho linaheng tse ling li holimo haholo, 'me ke ka seoelo ba hirang basebetsi ba phahamiso ea thekiso ho etsa mesebetsi ea papatso ea lihlahisoa mabenkeleng a maholo.Ba khetha ho lumella ponts'o e eme, e nang le mashano a papatso e le sebapali sa lipapali, e sebetse e le morekisi ea khutsitseng, e lumellang bareki ho ikahlola ka bobona, eseng ho tsoa The indoctrination of outsiders khetha thepa ea bona.
Linaha tse tsoetseng pele tsa Europe le United States li na le tlhokomeliso e matla ea tšireletso ea tikoloho, ’me litulo tse entsoeng ka masenke ke lihlahisoa tse baballang tikoloho.Tšebeliso ea litulo tse entsoeng ka masenke e thusa ho nchafatsa lisebelisoa le ho e sebelisa hape, ka hona e ratoa ke bareki.Ka nako e ts'oanang, 'muso o tla fana ka khetho e itseng ea pholisi ho tšebeliso ea lihlahisoa tsa tikoloho le tse bolokang matla, tse kang lithuso tsa lichelete, liphallelo tsa lekhetho, joalo-joalo.
Nako ea poso: Mar-18-2022